Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a method to enhance their information collection processes. While it needs extra technical knowledge than regular GTM and may present added costs, it can cause better precision and more trustworthy data
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less susceptible to advertisement blockers.
1. A lot more precise data
The standard technique of tracking conversions on a web site, utilizing pixels, is having problem with changing browser privacy policies. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less exact than it needs to be.
Server-side monitoring is a more protected choice that assists to bypass these restrictions, as it's loaded from your very own domain name and dealt with as first-party code, implying it's less likely to be influenced by advertisement blockers or other safety and security steps. This provides more exact information and a much more complete picture of customer trips across networks.
On top of that, this sort of tracking allows organizations to track conversions beyond the site, such as phone calls and in-store visits, which can be hard for pixel-based monitoring. This flexibility gives marketing experts extra ownership over the data they send out, and makes it simpler to comply with numerous information laws. It's additionally a great deal less at risk to scams, as it's more difficult for illegal actors to manipulate the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking permits companies to accumulate and enhance data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and precision, which can help marketing experts make more enlightened advertising choices.
Standard pixel tracking counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause data collection disturbances and incorrect outcomes. Server-side tracking makes it possible for companies to bypass these constraints and offer exact, consistent information that is less prone to disturbance.
This kind of monitoring also permits organizations to track conversions that take place beyond the site, like call and in-store purchases. This is very important since new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 referral marketing software days. This is an essential reason that S2S is more reputable for businesses seeking to adjust to these adjustments.
3. Less susceptible to fraudulence
Server-side tracking allows organizations to manipulate data hauls prior to it reaches third party endpoints, boosting security and privacy. This is particularly vital as different web browsers and systems significantly change exactly how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that occurred beyond your web site.
On top of that, server-side tracking enables you to catch individual information straight by yourself servers. This eliminates dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of instructions that tells your site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Business. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little item of code on your web page to accumulate information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that takes place on the internet site's very own web server, bypassing internet internet browser restrictions. This indicates that information gathered by the website/app is first sent out to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the scope of information monitoring and offers companies a lot more control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties brought on by points like a busted connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee compliance with personal privacy guidelines such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.